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FOR IMMEDIATE RELEASE: Public Golf Courses in Longmont Cause Stir With Discount Golf Tee Times

As algorithmic dynamic pricing debuts with the City of Longmont public golf courses, some patrons see golf discounts and others see more dollar signs.


After months of deliberation, the City of Longmont's three public golf courses—Sunset, Twin Peaks, and Ute Creek—finally inked a deal with industry powerhouse Golf Now to implement dynamic tee time prices on the website and through the Golf Now portalThough municipal course pricing is already competitive for the Denver metro area, course staff agreed that moving to dynamic online tee time prices will be a win-win, making sure the Pros can fill up their tee sheets every day while rewarding the more flexible patrons with a golf discount.

So, what the heck is dynamic pricing? Sam Linnenburger, the Golf Pro who manages the Robert Trent Jones II designed Ute Creek Golf Course in northeast Longmont describes it like this: "Believe it or not, it's probably something you're familiar with if you've ever shopped at Amazon or purchased a plane ticket online: it's a price based on real time supply and demand. Though it's relatively new to the golf industry, it allows the public golf courses to charge a few dollars more for high-demand times, such as a gorgeous June Sunday morning at 9am, but then charge a few dollars less for that hot July Wednesday sunset tee time at 6pm." Tee time pricewill be determined by a combination of factors including day of the week, time of the day, time of the year, and weather conditions. 

There is a catch to the discount golf tee times, though: you must book your tee time online at As always, you can still call or show up, but you'll be paying a fixed 'rack rate.The new dynamic tee time prices will be available online only beginning in the Spring of 2017. For more information, check out the Dynamic Pricing FAQ page:

What do you think of dynamic pricing? Take the poll!


Are you on board with dynamic pricing?
Absolutely! Now I can get the golf discounts I deserve!
Maybe... I guess I'll have to wait and see how much I save.
Nah. I play in high demand times so the discounts won't effect me.

Poll Maker


For specific course information, contact the managing Golf Pro:


Sunset Golf Course (303) 651-8466

Twin Peaks Golf Course (303) 651-8401

Ute Creek Golf Course—(303) 774-4342



For more general information, contact the Longmont Recreation and Golf Services Marketing Coordinator:
Erica Illingworth
City of Longmont Recreation & Golf Services
700 Longs Peak Ave, Longmont CO 80501
303-651-8420,  erica.illingworth (at)
Ready to choose the time and price that's right for you? Select your course from the images below ↓↓↓ and book your tee time now!↓↓↓
What is dynamic pricing? 
Dynamic pricing is a price model which changes based on real time supply and demand. If you've ever shopped for a plane ticket or a hotel room online, you're probably familiar with the concept. Although many industries use a dynamic pricing model, it's a relatively new concept to the golf industry but one which benefits the golfer in many ways, including great golf discounts and tee time deals for more flexible players. The City of Longmont Golf uses a combination of season, day, time, and weather to determine its online tee time prices. 
How does dynamic pricing work? 
Prices are determined based on a unique combination of factors, including the season, the day of the week, the time of the day, and the expected weather. If you're a golfer who has some flexibility in your schedule, it's typical that the highest prices will be in the early morning on Spring and Summer days when the weather is fair, but that they will trend downward the hotter it gets in the afternoon, or during colder seasons. For example, a fair Saturday morning at 8:30am in the summer will be more expensive than a hot Wednesday afternoon in the summer.
How do I get the best price? 
Dynamic pricing discount golf rates will only be available for tee times booked online through (You can book your discount tee time now by clicking the buttons above and choosing the time and rate that works for you). 
Can I still book my tee time over the phone or in person? 
Of course! Keep in mind, though, that any tee times that are reserved over the telephone or in-person will be charged the rack rate and will not benefit from the dynamic pricing model. 
What if I have a membership or punch card already? 
If you are a member or have a punch card for our course, simply reserve your tee time online and pay upon arrival. We'll make any adjustments necessary at the time of payment. 
Can I use coupons when I come in to pay? 
In general, our coupon restrictions are printed directly on the coupons, so check your coupon first. Most coupons are applied to the rack rate and cannot be used in conjunction with our online dynamic pricing tee time discounts. Check for coupons in the ValPak or Longmont Times-Call inserts. 
Why dynamic pricing? 
For industries that have static products, dynamic pricing doesn't always make sense. But for industries that run on the calendar year, they only have a limited number of days and times to sell their product. For example, if a bed and breakfast is trying to sell rooms on a Wednesday night during low demand and only books 1 out of the 5 available rooms, come Thursday they will not have another opportunitity to recover that revenue for the entire year; the day and time is gone entirely. But if they price their rooms dynamically, a steep Wednesday ngiht discount might be just the thing to entice someone to book the room. Thus, they may not have paid full price, but with an expiring opportunity for operating revenue, selling 5 half price rooms is still a better deal than selling 1 full time room. This is why it makes so much sense for the golf industry, and for City of Longmont Golf. Sure, we're offering a steep discoutn for those afternoon tee times, but we'd rather fill up our tee sheet than see the game unplayed due to low demand. 
Wait a minute, doesn't this mean some tee times will be more expensive? 
Actually, because of the nature of golf prices and tee time expirations, you probably won't notice a difference in the high demand tee times. While it's possible high demand times might cost an extra couple of dollars, the new dynamic pricing model for Golf Longmont will be more of a promotion than a penalty. 
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